Google Brings Retail Delivery Service to San Francisco Bay Area

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Google announced on Wednesday that it will expand its same-day retail delivery service, Google Shopper, to cover all residents of San Francisco and the southern Peninsula part of the Bay Area.

The service allows users to shop from a number of large chain stores, including Target, Staples and Whole Foods, as well as some regional and local retailers, the company said. Previously, only a select number of Bay Area residents were allowed to test the shopping service.

In conjunction with the expansion, Google also launched iOS and Android apps for Shopper, allowing for mobile-based purchases to be delivered to users' homes until nine in the evening.

Google isn't the only one testing a same-day delivery retail program. Ebay is working on ebay Now, which aims to deliver groceries and purchased goods within an hour. And Amazon continues to test its 'Fresh' grocery delivery service with Los Angeles and Seattle residents.

All of the companies are being methodical in their rollouts, likely to avoid the fledgling services going the way of Webvan.