Super Bowl XLVIII ticket prices dropping by big percentages, but cheap seats still ...
Courtesy TiqIQSuper Bowl ticket prices are dropping although prices are hardly affordable for the average fan.
Have some patience... And pray for snow!
Football fans looking to score a seat at Super Bowl XLVIII should do a snow dance and hope Mother Nature unleashes her fury this weekend. The weather is only one factor that may give brokers a headache come Saturday, when ticket prices could plummet if snow starts falling. The combined 4,700 miles that separate the two Super Bowl teams and MetLife Stadium is another reason why brokers are worried they may lose a small fortune.
'Ticket prices have definitely gone down. It's a little unusual in that it's been a steeper drop this year,' said Chris Matcovich, VP of data and communications for TiqIQ, a company that monitors aggregate ticket listings for the major sellers, like StubHub. 'If there is still a large quantity of tickets by Saturday, you're going to see prices plunge, and consumers will have the opportunity to make a good deal.'
The average price for 'get-in tickets' - that is, the lowest ticket price to gain entry into the NFL title game - has dropped 37.25% since 9 a.m. of the conference championship games, from $2,233 to $1,395. The average sales price is $2,713.73. As of Monday afternoon, the most expensive seat was listed at a whopping $25,700 in the Lower Club 140 section.
Cameron Papp, a StubHub spokesman, said average Super Bowl ticket prices on the site were currently $3,100 - down from $7,700 last week - with the cheapest price $1,150 for an end zone seat. But Papp agreed that prices were dropping more than usual for the NFL's annual showcase event.
'It's not that surprising to see the decrease leading up to the event,' said Papp. 'Denver and Seattle are not close, although you generally have fans who are strong followers of their teams. If the Patriots had made it, it may have made it easier for brokers.' Take that, Jets and Giants fans.
Not surprisingly, football fans in New York, New Jersey and Connecticut are visiting TiqIQ's Super Bowl page, and Matcovich said 'people in this area are seeing prices dropping,' prompting hopes that they can score a coveted seat at the home of the Jets and Giants, PSLs be damned. That is, if you're willing to brave what might be inclement weather.
The current forecast calls for a high of 39 degrees and a low of 26 for Sunday, with a 30% chance of a rain or snow shower.
But despite commissioner Roger Goodell's hope for a little white powder, if temps plummet this week, brokers will probably see a sell-off that would make Gordon Gekko wince.
'You have to think big companies are probably not going to want to take their clients to (MetLife), with winds whipping around in East Rutherford, and sitting in the cold,' said Matcovich. 'And suites are cost-prohibitive for a lot of businesses, where you have to pay about $500,000.' The cheapest suite is currently listed at $238,000 and the most expensive, $686,000. Better sidle up to Seahawks owner Paul Allen quick.
Matcovich said it was a different case for brokers selling Knicks tickets on a Wednesday night before a game, where they may end up having to eat only $120 if they don't unload their tickets. The stakes are higher with Super Bowl tickets and getting rid of them without taking a bath.
'The good thing is that if prices for the average ticket hold around $1,300, brokers probably would still figure to make $500 since the face value is roughly $800,' said Matcovich. 'But if they're having trouble unloading them Saturday, they could stand to lose.'
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