Amazon leaves mysterious giant orange locker in downtown SF
Why has Amazon left a car-sized storage locker in the middle of a busy San Francisco tourist area? The company's not saying, but a music video company is involved.
James Martin/CNETAmazon may be shooting a music video Friday centered around a huge, orange storage locker placed indiscreetly in a bustling plaza of San Francisco.
The large locker, first spotted by the Wall Street Journal, is similar to the lockers Amazon customers can use to pick up their online purchases. Located near the Ferry Building, a popular marketplace generally filled by both tourists and locals, the locker is sure to attract some stares. Named 'Giant,' the locker is not listed on Amazon's directory of lockers in San Francisco.
'Hello, my name is Giant. Amazon.com/locker,' it reads.
Why Amazon has put a locker in the plaza is a mystery. We've contacted the company and will update if we hear back. A spokeswoman for the city's parks and recreation department has confirmed that it has licensed the plaza for an event, but she wouldn't provide any other details. She referred CNET to Bad Company Films, which is holding the event. The company declined to comment but it seems to be a ' music video production company.' Its site features multiple music videos.
The appearance of 'Giant,' may mean Amazon is getting ready to promote a wide-spread roll out of its locker program.
Amazon started testing its locker service in 2012. It's gives people who can't receive packages at home or at their office a chance to collect ordered items from a locker at their convenience. These lockers are placed in various locations, including 7-Elevens, and users can open them using a unique pin code. Each of the lockers have a different name, and they are accessible until late hours, or in some cases, 24 hours.
For a time, Amazon had partnered with competitors Staples and RadioShack to house some of these lockers. But both companies pulled out of the test last year. Staples said it was because the lockers didn't meet expectations while RadioShack simply said it was going in a different direction.
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