Take
Take-Two CEO Strauss Zelnick noted Red Dead among the company's 'permanent franchises' at the Cowen and Company's Technology, Media and Telecom Conference this week. 'It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat,' he said. The Rockstar Games-developed series has two entries: 2004's Red Dead Revolver and 2010's Red Dead Redemption, and the CEO's phrasing strongly indicates that another Red Dead game is on the way.
'But not everything is going to be a permanent franchise,' Zelnick added. 'We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching , we have very high hopes for that.'
Zelnick also commented on the BioShock series, saying the publisher thinks it is 'beloved, we think it's important [and] certainly something that we're focused on, something 2K Marin will be responsible for shepherding going forward.' 2K Marin suffered layoffs in October following the launch of The Bureau: XCOM Declassified, prior to reports that the studio was on the verge of shuttering entirely. The developer launched in 2010 between the two entries created by the Ken Levine-led studio Irrational Games. Irrational downsized to a small team of 15 in February, at which point Levine said the developer was 'handing the reins of our creation, the BioShock universe, to 2K so our new venture can focus entirely on replayable narrative.'
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