VW's Tony Cervone to rejoin GM as head of global communications
WASHINGTON -- General Motors, in the thick of a recall crisis that prompted a $35 million fine from the U.S. government last week, said today that it rehired public-relations executive Tony Cervone, who served as one of GM's top spokesmen as the company veered toward bankruptcy.
Cervone, 51, was named senior vice president, global communications, succeeding Selim Bingol, who left GM in April. Cervone had been executive vice president for corporate communications at Volkswagen Group of America in suburban Washington, a position he had held since 2011.
In a statement announcing the move, GM said Cervone 'brings an ideal mix of outside perspective and experience that complements a deep background in GM and today's global auto industry.'
He previously left GM in early 2009 after a decade-long tenure with the company to work at UAL Corp., the former parent company of United Airlines.
You can reach Gabe Nelson at gnelson@crain.com.
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