Key numbers to know before Twitter's IPO
The long wait is almost over: Twitter will hold its public offering Thursday -- but is it a good buy? Here's a guide for the perplexed.
(Credit: James Martin/CNET)
Twitter becomes a public company on Thursday, but if you don't have the time or the stomach to leaf through the 200-plus page prospectus before then, here's a guide to get you past the clutter.
(Credit: S&P Capital IQ)
Mobile MAUs: 175 million, or 76 percent of MAUsWhat it means: With more than three-fourths of Twitter's audience accessing the social network from smartphones or tablets, Twitter is, by definition, a mobile company. Investors need not worry about whether the company can monetize its massive mobile audience. In fact, 70 percent of Twitter's advertising revenue in the third quarter was generated from mobile devices.
YTD advertising revenue: $374.9 million, or 89 percent of revenueWhat it means: The company made a paltry $47.3 million from its only other business: data licensing. One could argue that Twitter needs to diversify its business in order to continue to grow revenue at a fast enough clip to please Wall Street.
(Credit: S&P Capital IQ)
Post a Comment for "Key numbers to know before Twitter's IPO"