Local retailers seek to cash in on Small Business Saturday
Once Black Friday ends, small retailers around the First State attempt to take their turn courting holiday shoppers on Small Business Saturday.
Now in its fourth year, the campaign urges consumers to spend some of the dollars they've budgeted for holiday shopping at smaller, locally owned stores.
Bob Hart, manager of Al's Sporting Goods in downtown Wilmington, calls the event 'vital' in supporting the significant efforts a store like his puts into capturing holiday shopping dollar.
'We do a lot of promoting this time of year on radio, TV, and newspaper,' said Hart. '[We] run a lot more sales than during the [rest of] the year. We gear up for this season, so it's real important. Luckily, we have other seasons besides just Christmas, but it helps to finish the year strong.'
Hart adds that Small Business Saturday helps highlight what he says separates small local stores from 'big box' stores.
'We've always found our success in competing against the big box stores by being able to supply better customer service and having a better idea of what the local customer wants,' said Hart.
There are no Delaware specific statistics for Small Business Saturday, but the National Federation of Independent Business (NFIB) estimates last year 69 million people in the United States shopped locally on Small Business Saturday, spending about $5.5 billion dollars.
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