Bob Dylan Chrysler Ad Debuts: 'We Will Build Your Car' (Video)
Chrysler enlisted the help of legendary singer-songwriter Bob Dylan for its Super Bowl commercial.
The car manufacturer went with a legend to provide the voiceover for its two-minute ad spot that debuted during the third quarter of the Seattle Seahawks-Denver Broncos game.
'Is there anything more American than America,' Dylan asks, ''cause you can't import original. You can't fake true cool. You can't duplicate legacy.'
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'Because what Detroit created was the first and became an inspiration to the rest of the world,' Dylan says, a likely reference to his significant contribution to the music scene and industry.
The ad closes with Dylan declaring: 'We will build your car.'
By featuring Dylan in this year's spot, Chrysler continues its tradition of recruiting bold-faced names like Eminem, Clint Eastwood and Berry Gordy for their Super Bowl ads in previous years.
Dylan has had a busy Super Bowl this year. His 1966 hit 'I Want You' was featured in a Chobani Super Bowl ad.
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