Microsoft Names Engineering Executive as New Chief
SEATTLE - Microsoft on Tuesday announced that Satya Nadella will be its next leader, betting on a longtime engineering executive to help the company keep better pace with changes in technology.
The selection of Mr. Nadella to replace Steven A. Ballmer, which was widely expected .
In Mr. Nadella, Microsoft's directors selected both a company insider and an engineer, suggesting that they viewed technical skill and intimacy with Microsoft's sprawling businesses as critical for its next leader. It has often been noted that Microsoft was more successful under the leadership of Bill Gates, a programmer and its first chief executive, than it was under Mr. Ballmer, who had a background in sales. Mr. Ballmer, 57, said in August that he was stepping down.
Mr. Nadella, 46, from Hyderabad, India, will be only the third chief executive of Microsoft, an icon of American business that has struggled for position in big growth markets like mobile and Internet search. The company has correctly anticipated many of the biggest changes in technology - the rise of smartphones and tablet computers, to use two examples - but it has often fumbled the execution of products developed to capitalize on those changes.
It remains to be seen whether Mr. Nadella's technical background will give the company an edge it lacked during the Ballmer years.
'I think he's the right person for the company right now,' said Frank Artale, a former Microsoft manager who works with Ignition Partners, a venture capital firm in Seattle. 'A strong technical leader is truly needed there.'
Mr. Nadella is a contrast to Mr. Ballmer in other ways. Most recently the executive vice president of Microsoft's cloud and enterprise businesses, Mr. Nadella peppers his conversations and speeches with technical buzzwords that people outside the industry would most likely find impenetrable.
A whippet-thin runner, he is known as a cerebral, collaborative leader with a low-key style that differs from Mr. Ballmer's bombastic manner. While many executives within Microsoft tend to be polarizing figures, Mr. Nadella appears to be well liked in much of the company. Still, those who know Satya Nadella (pronounced sa-TEE-ya na-DELL-uh) say that he is not a pushover as a boss.
'Managers have to keep proving themselves everyday,' Mr. Artale said.
Mr. Nadella's star at Microsoft rose considerably in the past several years as he took charge of the company's cloud computing efforts, a business considered vital as more business customers choose to rent applications and other programs in far-off data centers rather than run software themselves.
For years, Microsoft did not pay enough attention to how the cloud - primarily through services offered by Amazon, its crosstown rival - was attracting the creativity of a new generation of developers. When he got control of the division that included Microsoft's cloud initiatives, Mr. Nadella changed that. He began meeting with start-ups to hear more about what Microsoft needed to do become more responsive to their needs.
'When you look at the most exciting things happening in tech, all the platform shifts happening and disruption - social, mobile, cloud - Microsoft has not even been part of the conversation until recently,' said Brad Silverberg, a Seattle-area investor and a former Microsoft executive. 'With Satya's leadership, Microsoft is doing interesting things in cloud.'
As chief executive of the entire 100,000-person company, Mr. Nadella will have to grapple with a much broader set of challenges in markets in which he has little experience, like mobile devices. He will inherit a deal to acquire Nokia's mobile handset business, along with 33,000 employees, and a wide-ranging reorganization plan devised by Mr. Ballmer and still in progress.
In an interview in July, Mr. Nadella was supportive of the reorganization plan, which he predicted would allow Microsoft to adapt to changes in the market more quickly than in the past. 'It's not like our old structure didn't allow us to do some of this,' he said. 'The question is whether you can amplify.'
When Mr. Nadella joined Microsoft in 1992, it was still a scrappy, relatively small software company led by Mr. Gates that was just beginning its greatest years of growth. His familiarity with the company's history and culture was said to have been an important factor in Mr. Gates's comfort with Mr. Nadella as chief executive, according to someone briefed on the search for a new leader who asked for anonymity because the process was private.
But in an interview in April, he said the most important factor in Microsoft's ability to remain a growing business in the future was its ability to become a player in what he called new paradigms in computing, like cloud computing.
'That is, you could say, the existential issue for us,' Mr. Nadella said.
'I think that with any new paradigm there will always be a couple of new players who come at it,' he continued. 'But to me the thing that is perhaps more interesting and challenging, and gets me excited, is, hey, how can we renew ourselves?'
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