Karl Albrecht, a Reclusive Founder of Aldi, Dies at 94
Karl Albrecht, who with his brother Theo returned from Allied prisoner of war camps after World War II to find their mother's corner shop still standing in bombed-out Essen, Germany, then proceeded to build it into the international grocery empire Aldi, died on Wednesday in Essen. He was 94.
His death was confirmed by Aldi, which delayed the announcement until after his funeral.
The Aldi chain - short for Albrecht Discount -now has nearly 5,000 stores worldwide, including 1,300 in the United States, two of them in the New York City area, and all of them known for spartan décor and low prices. The higher-end Trader Joe's chain is owned by an Albrecht family trust.
'Our only consideration when we are working out a product's price is how cheaply we can sell it,' Karl Albrecht once said.
As teenagers, the brothers would tow a wooden wagon along the cobbled streets of Essen's Schonnebeck neighborhood, selling fresh buns. Their father, Karl, a miner, had been disabled by emphysema in the 1930s, making it necessary for their mother, Anna, to open a food store in a four-story brick rowhouse. The store somehow survived more than 200 Allied bombings of the industrial city of Essen, home of the Krupp armaments manufacturer.
Drafted into Hitler's Wehrmacht, Karl Albrecht was wounded and captured on the Russian front, and Theo, a member of the Afrika corps, was seized by American troops in Tunisia. They took over the store after the war and by the late 1940s had begun opening more shops around the city, selling milk, bread, butter and other basics at low cost as Germany struggled with its postwar recovery. By 1955, the Albrechts had more than 100 stores; by 1960, more than 300 throughout much of West Germany.
Today, Aldi stores usually offer no more than 2,000 products, most of which are private-label brands. (Other supermarkets carry as many as 45,000 items.) They are often stacked on wooden pallets in the cardboard boxes in which they were delivered. Offering a limited assortment of basic products ensures constant turnover, reduces spoilage and labor, and gives the chain significant purchasing power with its suppliers - all to keep prices low.
Like that of any discount chain, Aldi's price-cutting business model gave it a competitive advantage not only over independent stores, forcing some to close, but also over other discount rivals.
'What makes Aldi so special is that, quite simply, its prices are cheaper than just about anyone else's, including Walmart's,' The New York Times reported in 2008. 'Where else can you buy an 18-ounce box of raisin bran cereal for just $1.49? Or a frozen pizza for $3.99? Or how about a DVD/CD player for $24.99?'
The strategy paid off for the brothers. In 2009, with an estimated net worth of $21.5 billion, Karl Albrecht was ranked sixth on the Forbes magazine list of the world's billionaires, making him the wealthiest person in Germany. Theo Albrecht, who died in 2010, was ranked ninth with a net worth of $18.8 billion.
In 1961, after a disagreement about whether to sell cigarettes, the brothers divided the company into two operations within Germany, Karl running Aldi Süd and Theo running Aldi Nord. As they expanded into other countries, Karl would control operations in Britain, Australia and the United States, while Theo ran the stores in Europe. Theo stepped into the American market in 1979 by buying the Trader Joe's chain, applying some Aldi principles to upscale items like California wine, goat cheese and olive oil.
Karl Hans Albrecht was born on Feb. 20, 1920. As he and Theo aged, they turned the business over to their sons and outside managers. The Frankfurter Allgemeine newspaper reported that among Mr. Albrecht's survivors were a son and a daughter, and that his wife died last year. He and his brother were known for remaining out of the public eye, a reclusive bent that was reinforced in 1971 after Theo was kidnapped and held for ransom for 17 days. They divided their time between fortresslike homes overlooking the Ruhr Valley near Essen and the 18-hole golf course that Karl built near the Black Forest in southwestern Germany.
Karl Albrecht maintained his low profile to the end. Even his retirement in 2002 was observed quietly, with the Irish newspaper The Sunday Tribune reporting, 'Karl Albrecht hasn't been quoted since 1953, when he spoke to an industry group.'
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