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Could Apple Cut Google as Default Search on Safari?

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News by on Wednesday November 26, 2014.


apple news · industry news · luke jones


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Apple has been working itself away from Google for some time now, with the removal of apps such as YouTube and Google Maps as defaults on iOS devices, while Siri avoids Google searches as much as possible. The voice assistant now used Bing as a default and utilizes services such as Yelp before giving Google and precedence. Cupertino is now continuing its move away from Google integration if reports are true saying the Safari web browser will stop offering Google Search as default.


The Information has published a report that says that Apple is looking to other search providers once its current deal with Google expires. The companies struck a deal to place Google Search as default on Safari, but the accord is set to end in 2015, allowing Apple to renegotiate with other providers. Right at the top of that list is of course Microsoft's Bing and Yahoo Search, with the two companies actively pitching Apple their services. Both have met with Apple's senior vice president of Internet Software and Services, Eddy Cue, about becoming the default search engine for Safari.


It is thought that Apple would prefer Microsoft as it has for Siri and the company is now used to working with Bing on Spotlight too. Another alternative remains that Apple will just stick with Google, but it really depends on whether Cupertino wants to make life difficult for its rival or not. Many users simply use the default search engine they are offered, which is why Google Search holds such sway in the industry.


However, there are hundreds of millions of iOS users and if the majority of them are not using Google Search, it would almost certainly hurt Mountain View. It would be a double blow for Google after Mozilla decided this year to stop using Google as a default search on its popular web browser. source: The Information


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