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Nike unveils the Fuelband SE.

CNET Editors' Take October 15, 2013 7:06 AM PDT

(Credit: Nike)


Nike has just unveiled the Fuelband SE.


The new Fuelband is the successor to the Nike's original fitness tracker which was first released in early 2012. While that product was a novelty at the time, competition in the market for wearable technology and fitness gadgets has exploded with the likes of products like the Fitbit Force and Jawbone Up.


This is a developing story that will be updated momentarily. Follow CNET's live blog for the latest real-time news from the Nike event in New York City.


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