Pizza Hut shifts advertising from McGarryBowen Chicago to Deutsch LA
Pizza Hut Pizza Sliders. The best part (relatively speaking) about Pizza Hut was always the crust. ItaaaÚs not the yeasty, charred bread youaaaÚd encounter at the corner pizzerias aa¨¿ to me, Pizza HutaaaÚs tasted like a hybrid of buttered Texas toast and crisp breadsticks. So if youaaaÚre into Pizza Hut, their limited time-offer aaaPizza Slidersaa¨Æ offers more crust-per-capita than your standard slice. These sliders have the diameter of a lengthwise-playing card, and come three or nine to an order. Essentially, itaaaÚs Pizza Hut for people who prefer circles to isosceles triangles. (HANDOUT / )
Pizza Hut named Deutsch LA as its lead creative agency Thursday, shifting its advertising business from McGarryBowen Chicago after just 10 months. The move, effective immediately, puts Pizza Hut's advertising account under the same roof as Taco Bell, where Deutsch has been the lead agency for nearly two years. Both restaurant chains are owned by Louisville-based Yum Brands. 'Pizza Hut is an American power brand that is poised for significant growth,' Mike Sheldon, Deutsch LA CEO, said in a statement. 'We are excited to partner with them to take their business to the next level.'News of the agency switch came the same day that Pizza Hut's parent company, Yum Brands Inc., held its quarterly conference call. During the Thursday morning call, Yum Chairman and CEO David Novak said plans for improving results at Pizza Hut included the launch of 'a major new advertising positioning.' CFO Patrick Grismer went on to say that 'it wasn't more than two years ago that Pizza Hut was on top. We have a powerful brand, we can beat the competition.'Late on Wednesday, Yum said that second-quarter results at Pizza Hut were disappointing. Pizza Hut's second-quarter sales fell 1 percent overall and 2 percent in the United States. The United States is the largest market for Pizza Hut by far, accounting for 55 percent of the chain's sales.Pizza Hut spent $247 million on measured media last year, according to Kantar Media. McGarryBowen Chicago won the Pizza Hut account after a review in September 2013. 'We are proud of the work we have tirelessly accomplished together,' the agency said in a statement Thursday. 'We wish them all the best.'While losing Pizza Hut is a blow to the Chicago advertising community, FCB Chicago remains the lead creative agency for KFC, which is also owned by Yum Brands.
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