YouTube Announces Translator, Tip Jar and Other Goodies at Vidcon
Image: Taylor Hill/FilmMagic
ANAHEIM, CALIFORNIA - YouTube CEO Susan Wojcicki announced a series of new features for both fans and creators at Vidcon on Thursday, including 'Fan Subtitles,' an automated translator for any video in any language, a virtual tip-jar and a mobile app from which YouTubers can make, manage and monitor videos.
Giving an afternoon keynote at the fifth annual confab here - her first Vidcon since becoming CEO of YouTube more than five months ago - Wojcicki first announced 'Fan Subtitles': 'Our goal is to make it that every video uploaded to YouTube will be available in every language,' she said of the opt-in feature.
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YouTube will also roll out interactive cards that directly link creators' YouTube campaigns to IndieGogo and Kickstarter fundraising efforts. But in a more direct stragegy, YouTube will soon add its virtual tip-jar 'Fan Funding.'
'To put it really simply, any viewer can show any creator their viewer their love by tipping them any amount between $1 and $500,' Wojcicki said.
Finally, Wojcicki announced an analytics and channel management mobile app - a development that was cheered by the content creators in attendance at the Anaheim Convention Center.
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