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Xbox One, new-generation games console, will go on sale in the Shanghai free trade zone on September 23, says Microsoft and BesTV New Media Co. The model, priced at 3,699 Yuan ($599), will be the first console to be sold on China's mainland in over a decade.
The company has released a teaser on Friday promising 'big surprises'. Though, it exists mainly on Call of Duty: Advanced Warfare. The drift of sales of PS4 with Xbox, Microsoft will be able to make a strong grip in the European market.
Yusuf Mehdi, head of marketing and strategy for Microsoft's Xbox group, says, 'We're honored that Xbox One is the first console approved for sale. We're dedicated to earning millions of fans in China by working with BesTV to deliver an all-in-one games and entertainment experience'.
Gamescom 2014 is taking place in Cologne, Germany from Monday, August 11th through Friday, August 15th. Things will kick off that Monday at 1 p. m. EST (18:00 BST / 19:00 CEST) with the world premiere of the Call of Duty: Advanced Warfare multiplayer.
Microsoft's Gamescom 2014 Xbox briefing will follow on Tuesday at 8 a. m. EST (13:00 BST / 14:00 CEST). Both events will be live streamed on Xbox LIVE for the Xbox One and Xbox 360, Xbox. com and Windows Phone. The Xbox Twitch channel will also be live streaming the events as well as post-presentation events all through the week.
Sony's console is available in more countries and is outselling the Xbox One enough to make the worldwide sales gap worrying for Microsoft. Sony's PS4 conference will take place on Monday, August 11th at 2 p. m. EST (19:00 BST, 20:00 CEST).
Thus, The Xbox One Gamescom performance by the Microsoft is essential for console's future.
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