New Hershey logo evokes unsavory images
By
The Hershey Company
Hershey's new logo may seem harmless, but it's evoking some unsavory images.
LOS ANGELES (MarketWatch) - It didn't seem like a huge leap for the Hershey Co. to make when it altered its logo, but Twitter users have drawn some unflattering comparisons between the new logo and human waste.
Suffice it to say, the logo has hit the fan.
Some are comparing the silhouetted 'Kiss' to an emoji, a type of ideogram originating in Japan, that resembles -- well, you probably get the idea. If not, the below tweet will make it uncomfortably clear:
Hershey's new logo is 'just some blinking eyes away from being a poo emoji.' http://t.co/X8iJiuvnMy http://ift.tt/1pnqEld
- Kira Bindrim (@KiraBind) August 28, 2014
There are other, similar comments, some of which can be seen here.
Enough of that, though. The real question is whether this could pose a problem for the venerable chocolate maker. Company spokesman Jeff Beckman doesn't seem to think so.
'For more than 120 years, The Hershey Company has been one of the most recognized chocolate and confection companies in the world,' Beckman said in a written statement. 'The updated company logo is built around the Hershey logotype and the beloved 'KISSES' icon, which is widely recognized and understood by consumers around the world as a symbol of the company's longtime commitment to 'Bringing Goodness to the World.''
He says Hershey's new logo is part of a larger branding update. The company is finding ways to present a number of its logos in different ways in order to give them an updated look, he points out.
Hershey is not alone in its logo tribulations. Yahoo Inc. had a number of issues developing its new logo last year. And last month, a new logo for privately-held online lodging rental service Airbnb evoked comparisons to the female anatomy.
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