Lancome taps Lupita Nyong'o as new face
Posted: 04/04/2014 05:13:21 AM PDT
Updated: 04/04/2014 05:13:22 AM PDT
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NEW YORK (AP) - The fashion and beauty industry's love affair with Lupita Nyong'o continues: The Oscar winner has been named the new face for Lancome.
The Mexican-born Kenyan will be the first black ambassador for the brand, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. In a statement Friday, Nyong'o said she was proud to represent Lancome, adding 'beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself.'
It's the first major endorsement deal for the 31-year-old, who won the best-supporting Oscar for her role in '12 Years a Slave.' Her striking beauty and fashion sense made her the It Girl for the Hollywood awards season.
Lancome ads featuring Nyong'o will start appearing this summer.
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