Apple said to be holding Sept. 9 event, likely to unveil iPhone 6
Apple likely will show off its newest smartphones at the event, Recode says.
Sarah Tew/CNETApple plans to hold its iPhone 6 launch Sept. 9, according to a new report.
Recode, which often has accurate information about Apple launch dates and other news, pegged the event to early September but didn't give any other information. Other reports have recently speculated that Apple wouldn't introduce its newest smartphones until October, which would be later than its recent strategy.
We've contacted Apple and will update the report when we have more information.
Many market watchers expect Apple in September to introduce two new iPhone 6 models with display sizes of 4.7 and 5.5 inches, though some recent reports speculate one device could be released at a later date. Apple has asked manufacturing partners to produce 70 million to 80 million units of its larger screen iPhones by Dec. 30, The Wall Street Journal reported last month. That's up from its initial order of 50 million to 60 million units of the iPhone 5S and 5C, the paper said.
Apple's results have been fueled by the iPhone for the past several years, but the company is facing more competition than ever before. Samsung and others are pressuring the company at the high end, while Apple is largely missing out on the low end of the market. That's a big concern as more and more mobile sales come from emerging markets like China, where inexpensive phones from companies such as Huawei and ZTE are popular.
So far, though, Apple's customers have remained loyal, and it's attracting buyers despite offering devices that are nearly a year old. In April, Apple said it had nearly 800 million iTunes accounts, a number that Cook described at that time as 'staggering.' About a year earlier, Apple announced it had 575 million accounts. And Apple continues to sell millions of the iPhone 5S despite the fact the device is nearly a year old. The continued strength of the iPhone represents an anomaly at a time when the smartphone business is maturing and there is a noticeable lack of excitement in the area.
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