Apple reportedly in talks with Nordstrom over mobile payment partnership
Adding to the din of rumors regarding an Apple-branded mobile payments solution, a report on Tuesday claims the Cupertino company is discussing a launch partnership with department store giant Nordstrom.
Citing people familiar with the matter, Bank Innovation reports Apple and Nordstrom are mulling a partnership supposedly related to an upcoming mobile-based payments system, which some industry insiders see rolling out with the next-generation iPhone.
Of note, Nordstrom employees said the company upgraded its mobile point-of-sale hardware 'a few weeks ago' with new features that support the 'most recent iPhone' models. The publication reportedly verified the POS terminals are identical to EasyPay hardware used by the Apple Store.
Sources claim Apple landed on Nordstrom after seeking out a launch partner with an established high-end brand and wide brick-and-mortar reach.
Apple is expected to announce the next-generation 'iPhone 6' lineup at a special event slated for Sept. 9. Over the weekend, rumors of new partnerships with Visa and Mastercard surfaced, suggesting Apple's payments initiative could be compatible with a wide range of installed or soon-to-be-installed POS systems.
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