New Cadillac Flagship to Launch in Early 2015, Will Enter Production in Q4 2015
Cadillac didn't get into the specifics of its new flagship car, but hinted that it will be a rear-wheel drive car with 'high technology' features and bespoke materials. The car should help Cadillac regain its status in the luxury car market, where its once long-running leadership has been usurped by European manufacturers such as Mercedes-Benz, Audi, and BMW. Currently, Cadillac's largest sedan is in the $45,000 price range, so we should be seeing this new car sometime next year as a competitor to the BMW 7 Series, Audi A8, and others.
So far, analysts and experts do appear confident in the upcoming vehicle's ability to reverse Cadillac's flagging fortunes, though the carmaker does have a lot of catching up to do. According to Kelley Blue Book analyst Jack Nerad, Cadillac's design language 'has run its course,' and is rather outdated by today's standards. It has also been mentioned that while Cadillac's year-to-date sales seem to have improved on an international level, domestic sales are currently 5 percent lower year-over-year to about 114,000 vehicles, or around half the number of cars Mercedes-Benz sold in the U.S. from January to August.
Manufacture of the unnamed Cadillac flagship will take place in GM's Detroit-Hamtramck facility, which also hosts manufacture of the existing Cadillac ELR.
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